Ed is a Senior Associate with Leadership on Paper and principal with Sycamore and Company a management consulting firm. He has spent nearly twenty-five years in client-side roles from entry to executive with some of the best known firms in the world.

 

His professional experience includes marketing and general management positions in packaged goods and high-tech, retail and sports marketing. Ed started his career at Procter & Gamble spending ten years in brand management roles, including seven in new products. Later, he was named the Vice President of Marketing for the North American Soccer League, the professional soccer league that brought Pele to North America. He returned to consumer packaged goods with Vlasic Foods, a subsidiary of Campbell’s Soup Company, eventually being named Vice President of Marketing. His time there included a stint as General Manager of Campbell’s U.S. Hispanic Business Unit where he led a team marketing Hispanic cuisine to both Hispanics and the general market.

 

In 1991, Ed was named Vice President - Marketing for Silo Electronics Stores, the U.S. subsidiary of the Dixon’s Stores Group, the world’s largest electronics retailer. The combination of classic packaged goods and electronics retailing led to his recruitment by IBM where he was eventually named the global marketing executive on the IBM commercial PC business, a worldwide $5B business.

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Ed was a regular contributor to Brand Week and the Global Marketer, has been published in AdAge and other trade journals and has spoken at both industry conferences and colleges including Wharton, Columbia, Northwestern and Michigan State. From 2008 to 2018 he was the Dean and coordinator of the U.S. Marketing Communication College that taught marketing and communications concepts to the Department of State, the Department of Defense, USAid and other U.S. Government agencies.  Starting in 2016 this work extended to global NGOs in concert with Facebook. Ed co-authored “Crafting Persuasion” a marketing handbook for the non-marketer, and wrote “Starting Over” a job search primer.

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Ed is a founding board member and has served as the Chairman of the 45,000 member global P&G Alumni Network since 2003.  Ed is a graduate of Michigan State University with a BA in Advertising.