
Better Business Through Better Writing
Session II
Writing a Persuasive Memo - How to win an argument on paper. Guidelines for presenting a logical and balanced point of view. The importance of the Situation Analysis. How to deal with options. Reducing perceived risk. Considering the reader's decision criteria.
Organizing Information for Management - How to plan, organize and write various types of analytical memos, reports and letters that get read -- and get results. A simple outlining technique that works when working alone or with teams. Outlining exercise and discussion.
The Proposal Format - An ideal format for presenting written recommendations. Understanding the architecture of a proposal: the function of each section and how it meets the needs of the decision-maker. How the sections connect and build.
Case Work - Participants are broken down into small teams. Each team, working with a case study, organizes the key sections of a proposal to management. This is followed by an informal presentation and discussion of each team’s work.
​
How to Develop Good Writers - Managing the communication process in a business unit. The responsibility of managers to improve the writing skills of their people. How to give a writing assignment. Learning to evaluate the writing of subordinates. How to give feedback that leads to better writing.